These Days, Benefits Are Not Enough
View PDF | Print View
by: kitkat
Total views: 0
Word Count: 431
Date: Sat, 20 Feb 2010 Time: 10:20 PM
0 comments
Every advice online and on print always tells about marketing with the benefits. They often tell the readers that when selling the product, one must always remember to sell the benefits. But truth be told, selling the features of the product can also bring in the sales. Of course, you have to sell it along with the right set of benefits.
This would mean then that in order for you as the business owner to present your benefits in the best light possible, you have to bring additional credibility with the features your product or service has. This would be especially beneficial if you're trying to hook a knowledgeable consumer, which, your prospects are these days.
With the economic crunch, consumers have become more discriminating when it comes to shelling out their hard earned money. They are looking for products and services that would give them more value for their money. Hence, providing the informed consumer with only the benefits would leave them hanging.
When educated and informed target clients are your core prospects, even smooth and persuasive copy dripping with benefits in your door hangers for example, would not be enough anymore. Your door hanger printing would only leave your most lucrative target customers hanging on the line, with you missing out on the opportunity to make orders. You could've lured them in if you just had the sense to include the missing link in your marketing tools - the features laden with the right benefits.
You need to realize this early on - product features with benefits would appeal not only to the mass audience but also the educated market segment of your target, which probably is the center of your core target group. Show them the features along with the benefits and you'll see a marked increase in the enthusiasm your target clients would have for your products and services.
So how do you do it? In your marketing tools such as your door hangers or brochures, you still need to show the benefits. But this time around, definitely include the features. Offer an instructional manual or how-to guide booklet. Make your copy heavy with both the benefits and the features of the product and send them as a free booklet or brochure to your qualified prospects.
By providing your target clients with expertise on your particular industry, you are giving them the reason to buy from a retailer who is knowledgeable about their issues and concerns. And definitely worth their hard earned money.
About the Author
Visit this site to know more about door hangers: http://www.printplace.com/printing/door-hanger.aspx and door hanger printing: http://www.printplace.com/printing/door-hanger.aspx
Rating: Not yet rated
